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Global Leader for in vivo Microbiome Certification
Create a World of Healthier Microbiomes
In today's competitive market, it's crucial to find a unique selling point that sets your brand apart from the crowd. By harnessing the power of skin microbiome science, investing in in vivo testing, and obtaining the gold standard certification, you can create a competitive advantage that resonates with your customers.
Gold Standard Certification
Sequential is the gold standard for in vivo microbiome testing, using the most advanced analysis and sequencing technology to extract real and impactful conclusions.
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Global Testing
Platform
Having developed a testing platform that transcends continents, Sequential’s certification is globally recognised by academics, professionals and brands across the world.
Human Microbiome Testing
Sequential relies solely on the in vivo (in or on humans) approach due to the complex nature of the microbiome. The only meaningful way to test the microbiome is in vivo.
Proprietary Microbiome Panel
Having created a simpler approach to testing with our qPCR Smart Probes™, Sequential is able to measure the impact of a product against 20 key microbes down to strain level.
Why is Certification Crucial?
At present, there are no legal requirements when it comes to products claiming microbiome benefits. This is because the industry is still a young one, finding its footing and establishing its norms.
As a result, Sequential has developed an in vivo testing approach with 25 minimum participants per group study to ensure that our studies are acknowledged at the strictest academic level.
Unlike the in vitro approach, our in vivo certification is designed to demonstrate the true impact of all formulations in a real-life context on accurate application sites.
Rising Consumer Demand for Microbiome Supporting Formulations
At Sequential, we have carried out significant market research on the demand for products claiming microbiome benefits.
The results of our market research on over 3,500 participants found that 80% demand a customised microbiome-based skincare product that factors ethnicity, age, location and skin concerns. Moreover, 65% understand that the skin microbiome provides a protective barrier on the surface of their skin, and 60% would spend more on a skincare product that can positively impact their skin microbiome.
(Sequential market research in 2019: 99% women, ages 18+)
