Sequential has developed the gold standard test for microbiome-friendly products, in vivo (in, or on, humans). Finally, we can give some certainty about if a product is truly affecting the microbiome. We offer a complete end-to-end solution to support microbiome-friendly claims. From consultancy and study design to our proprietary microbiome testing kits. We analyse, interpret and report our findings to meet your needs.

At Sequential, we have carried out extensive research on the microbiome, having captured over 25,000 microbiome samples. We pride ourselves in being the testing partner you need, with all the expertise and industry knowledge to support you in your success. Whether you have developed a product for skin care, scalp care, intimate care or oral care we have the expertise and capabilities to test it for you.

Longitudinal in vivo studies are not just a bonus for cosmetic and personal care brands to have within their repertoire. It is crucial to acknowledge that uncovering the real impact of products within the real context of the human body is the only way to understand how a product is functioning. At present, there are no regulations for microbiome-related formulas that brands and formulators can follow, however, it has been universally acknowledged that the in vivo method of conducting clinical studies is becoming critical and paramount to getting marketing claims through. When regulations are introduced, which may be imminent, the in vitro system will find itself lacking, resulting in limited claims and certifications that do not hold their value. This is why, we at Sequential strive to offer an in vivo approach, knowing full well that we want our client's claims to be significantly backed by scientific and quantifiable data.

Sequential is the industry leader in microbiome testing, claims substantiation and support for brands formulating products for skin, scalp, intimate care and oral care. Recognized as the most significant testing solution in the industry, Sequential offers a full end-to-end platform from study design, recruitment and testing, to analysis, and support on formulation development and certification. Sequential’s testing is exclusively managed in-house and with human clinical subjects, in vivo. As an ally in research and development to top global brands and household names, Sequential supports its journey to delivering consumer-driven products backed in science.

All of our analysis is carried out in-house by our expert bioinformaticians allowing for a faster turn-around time on your study and exclusive access to our team of scientists and formulation experts.